IBM targets HP blade customers

IBM is aiming to poach HP blade server customers with its new global Blade Migration Center programme.

IBM is aiming to poach HP blade server customers with its new global Blade Migration Center programme.

Big Blue is using the scheme to promote its IBM BladeCenter platform. The programme is backed by a global team of more than 300 consultants and technologists who promise to make it easy for clients to come over to IBM.

IBM will also offer existing HP blade clients a £550 incentive to make the switch.

Doug Balog, IBM BladeCenter vice president and business line executive, said, “While HP has introduced three generations of blades with no backward compatibility, IBM has offered clients a consistent approach and superior design innovation for the world's fastest growing server platform.”

The IBM Blade Migration Center programme aims to help clients consolidate their IT infrastructures on the IBM BladeCenter platform with both free and fee-based migration services to help speed and simplify the process.

Migration services will include: the assessment of current processes; requirement specifications; solution definition, architecture and roadmap design; preparation and planning; skills transfer and training on best practices; and implementation and integration assistance.

Migration consultants will use the IBM Consolidation Discovery and Analysis Tool (CDAT), which is software designed to optimise users’ server networks.

Analyst Gartner said IBM was the market leader in blade servers, with 42.8% of the market.


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