HP cuts prices and focuses on key products

HP has continued to target SMEs by channelling its energies into a number of key products and dropping prices in its printer,...

HP has continued to target SMEs by channelling its energies into a number of key products and dropping prices in its printer, scanner, all-in-one and projector ranges for 2005. 

The HP Laserjet 2430t offers high-quality output and print speeds of up to 33 pages per minute (ppm). According to HP, its design is ideal for business users, while various network management tools and features, including embedded networking, maximise productivity.

The HP Laserjet 1010 is a compact, reliable and easy-to-use personal mono printer, designed to create crisp, high-quality documents. HP's instant-on fuser prints the first page in less than 10 seconds, with print speeds of up to 14ppm.

Finally, the HP Photosmart 8150 is a stylish, high-performance photo printer designed to give home users outstanding results.
HP has also released a range of new scanners, offering fast, professional-quality scanning with the minimum of user effort.

The HP Scanjet 7650 is designed for SMEs looking for a fast, reliable scanner. Thanks to its built-in duplexing auto document feeder, this high-speed document flatbed scanner offers quality, unattended scanning at up to 12ppm.

HP is also marketing an All-in-One range that combine value and flexibility, and the HP Officejet 6110 is no exception. As well as offering photo-quality printing and scanning, the Officejet 6110 offers walk-up faxing and copying, saving time for users who do not need to switch on a computer to make the most of this highly versatile All-in-One.

The HP Photosmart 2710 and 2610 also provide a range of print, flatbed fax, scan and copy functions in a compact device. Both models offer integrated networking and an easy set-up process to enable fast, multi-user printing, scanning and copying. When combined with the optional HP bt300 Bluetooth wireless printer adapter, these products can print directly from any other Bluetooth device.

Finally, the HP MP3220 digital projector is aimed at mobile professionals who require high-quality images even in the brightest-lit conference room. Its five-colour wheel technology and contrast ratio of 2000:1 are claimed to guarantee crisp, clear presentations that are rich and vibrant in colour.

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