BT is increasing the data access speeds of its broadband customers by up to four times at no extra cost as it tries to stave off increased competition in the broadband sector.
The standard BT broadband service will now have a minimum access speed of 2Mbps, as opposed to the original 500Kbps - four times faster for the same price. The Broadband Basic service will see its speed doubled from 500Kbps to 1Mbps.
The faster access speeds cover 1.4 million existing BT Retail customers in the business and consumer sector, and new customers who sign up.
Ian Livingston, BT Retail chief executive officer, said, "Today we are offering customers up to four times the broadband speed without charging a penny more. It will allow customers to get even more from their broadband services for communication, education and entertainment."