Mobile property boom

Property Intelligence, a leading provider of commercial property information, is improving its communications with 3G/GPRS laptop...

Property Intelligence, a leading provider of commercial property information, is improving its communications with 3G/GPRS laptop data cards and Blackberry mobile devices.

The company markets a database — containing details on more than 400,000 commercial buildings, including addresses, owners, occupiers, deals done, space availability, and high resolution photographs — to commercial property professionals. 

A number of Property Intelligence's staff spend a lot of time on the road, either conducting product demonstrations at customers' premises or researching property data to upload onto the company system. 

This means that for much of the day staff are away from a desk. Prior to using the latest mobile services, they were often unable to respond to customer or internal e-mails quick enough.

Matthew Hopkinson, Property Intelligence operations director, said, “Our staff tend to work in the field, some with a home office as their only base, so it was difficult for them to monitor correspondence throughout the day.

“We therefore decided to introduce the BlackBerry e-mail device from Vodafone to give our sales and management teams the necessary communication tools to maximise their performance."

As the device is tri-band, staff travelling to the company’s US headquarters can also check their e-mail there, which before was difficult. E-mail can also be checked anywhere else where Vodafone has a GPRS roaming agreement.

In addition, to conduct presentations at customer sites, the company has also started using 3G/GPRS data cards from Vodafone. And “heavy” documents, such as PowerPoint presentations, can now be downloaded without the need for a local network connection. 

"One example of their use is when we recently acquired a company in Glasgow," said Hopkinson. "During the final negotiations the local network failed. Using a data card we were able to connect to the internet and send important legal documents to lawyers in order to close the deal."

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