Microsoft partners merge for midmarket critical mass

Two Microsoft channel partners are merging to form a company that will be among Microsoft's largest global partners serving...

Two Microsoft channel partners are merging to form a company that will be among Microsoft's largest global partners serving midmarket business applications customers.

Tectura is joining with Ashton Business Solutions. Financial terms of the deal were not disclosed. The new company will continue doing business as Tectura.

Tectura chief executive officer Terry Petrzelka will remain the company's CEO, while Ashton Business Solutions' CEO intends to depart after a transition period. The new Tectura will have 1,000 employees worldwide in 50 cities in Europe, the US, Australia and Canada. The company forecasts revenue of $150m (£82m) over the next year.

Tectura specialises in working with products from the Microsoft Business Solutions business applications group.

The newly expanded company says it will be Microsoft's largest partner within the Axapta and Navision ERP software lines, and a top partner around the Great Plains, Solomon and Microsoft CRM lines.

As Microsoft looks to its Business Solutions group to propel it into the ERP market, partnerships are a critical aspect of its growth plans. Business applications software requires more customisation and services support than Microsoft's flagship software.

Stacy Cowley writes for IDG News Service

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