Internet giant Yahoo! will be offering premium services to customers who provide their own internet access.
The bring-your-own-access is due to be rolled out in the first half this year, a move the company hoped would expand its reach to a broader audience of internet users
The company has focused on pushing its premium services in recent months, rolling out subscription e-mail, music and personals offerings. The plan to target users who already have internet access through other providers comes as yet another step in its effort to grow its premium subscription base.
Other internet players, such as America Online, have also introduced bring-your-own-access plans for their content and services.
Yahoo! is also partnering with internet access providers. The company will team with BT Broadband to offer bundled premium services to high-speed customers in a deal similar to one Yahoo! has with SBC Communications in the US.