Video chat use grows 72% in UK businesses

Virtual meetings, video chat and video conferencing are outpacing traditional methods of communication as businesses find virtual ways to conduct face-to-face meetings.

Virtual meetings, video chat and video conferencing are outpacing traditional methods of communication as businesses find virtual ways to conduct face-to-face meetings.

According to a report on a survey conducted by Forrester Research, 82% of enterprise and SME businesses believed face-to-face meetings are the most effective for relationship-building while 43% of those surveyed said this was inconvenient.

UK employees increased use of video chat by 72% within a year, while face-to-face grew only by 17%. A total of 74% of businesses said it used web conferencing tools more than the company did a year ago, said the report.

"The survey identifies that there is a real opportunity for virtual collaboration technologies to replicate the best aspects of physical meetings, at the same time avoiding many of the inefficiencies and frustrations of face-to-face meetings."

The survey also found over half of 160 UK businesses surveyed use social networking tools and team document-sharing sites more than last year.

"In response, the best of today's collaboration tools - incorporating high-definition video conferencing, for example - can provide the quality of interaction required to help build confidence and trust, in increasing the use of virtual meetings and making better use of employees' time and the corporate budget."

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