PC maker Dell has announced that it is to enter the smartphone market in late November with the launch of its first device in China.
The Dell smartphone, to be known as Mini 3, will run on Google's Android mobile operating system, which is set to rival mobile platforms developed by Apple and Microsoft.
The launch in China, which aims to tap into the large number of potential subscribers, is to be followed by Brazil towards the end of the year, with plans to sell a phone in the US in partnership with AT&T, according to Reuters.
Dell said the Mini 3 will be targeted at the consumer market rather than enterprises. But analysts say it faces a challenge in differentiating itself from established competitors such as Apple's iPhone and Research in Motion's Blackberry.
The company has not officially announced plans to roll out its smartphones in the US and elsewhere, but Dell said it had agreements with telecom providers such as AT&T and Verizon in the US and Vodafone in Europe, which will create more opportunities for the company.