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If you want to reach more resellers then distribution is still the best way to achieve that aim and is the simple explanation behind the appointment of Nuvias by Juniper Networks.
The networking player has been developing its strategy this year and has already made one previous addition, adding Westcoast back in February, and has now followed that up with a distributor that should add more EMEA coverage.
Nuvias will be given access to the vendor's full range of networking, security and data centre products and is being brought on board not only to cover EMEA but also to help reach more partners serving mid to high end customers.
The distributor has designed a channel development programme that should make it easier for more partners to get involved with selling the portfolio, with a view to encouraging vertical market players to seek out opportunities.
Emphasis will be placed on getting resellers up to speed around the current hot market aeas of network automation, SDN and software-defined security.
"The strength of our commitment will be demonstrated through a dedication to partner enablement, services and solutions that can generate new opportunities and business,” said Paul Eccleston, CEO of Nuvias.
“We are equipping partners with the necessary skills to pursue opportunities independently, generate additional revenues, and deliver innovative services to their customers. Juniper invests in partners that bring in new business and this agreement presents a fantastic opportunity for the channel," he added.
The appointment marks another significant vendor that has chosen the Nuvias group, which emerged in the Summer last year and has the well established networking and security expertise.
“Nuvias’ approach reflects the dynamic IT landscape, while being able to consistently deliver the highest levels of capability, accreditation, sales, marketing, services and operational excellence to Juniper’s partners across EMEA," said Kristian Kerr, head of channel, alliances and commercial EMEA at Juniper Networks.