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SonicWall enjoys surge of channel interest

Life as an independent company determined to be indirect has started well for SonicWall as thousands of resellers sign up to work with the vendor

SonicWall has reported a surge of channel interest since the firm spun out of Dell and went independent with thousands of partners flocking to work with the independent security player.

It has been 150 days since SonicWall went independent and in that time the firm has reported 10,000 partners registering from more than 90 countries for its SecureFirst programme.

The firm is now providing partners with more education hrough the SonicWall University to make sure the 10,000 fresh recruits know how to sell to customers. The vendor is also making more marketing tools available, with pre-configured campaigns to help generate user interest.

“The response from SonicWall’s channel partners to our spin out far exceeded even our own expectations,” said Bill Conner, president and CEO, SonicWall.

 “We’re excited that 10,000 partners have already joined the SecureFirst Partner Program and pleased to welcome 2,000 new partners to SonicWall,” he added “We are announcing major investments in education and marketing to help enable these 10,000 partners to assist their customers with securing their business.”

Connor said that SMEs needed to work with partners that had the right skills because they lacked them in-house and there were opportunities for those that could be trusted to keep infrastructure secure.

When the firm went independent it hired Connor, launched a fresh channel programme and made it clear that its future strategy would be 100% indirect. SonicWall has always aimed at the SME segment with a firm belief that the best way to reach that customer base is through partners.

“Since SonicWall became an independent company focused 100 percent on cybersecurity solutions and 100 percent on channel fulfilment, we have seen a massive spike in partner engagement,” said Steve Pataky, vice president, worldwide security sales, SonicWall.

“The interest partners have shown in the SecureFirst Partner Program, and the early buzz by partners about today’s launch of SonicWall University, underscores just how big of a priority high-quality enablement is to continuing to deliver the best possible security solutions through our partners,” he added.

Jason Hill, sales director, security, Exertis, said that the University was a positive step in making sure that resellers were supported.

“It’s critical that businesses facing today’s level of cybersecurity threats are prepared with both the latest technology and, equally as important, the cyber skills to manage that technology,” he said.

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