One of the benefits for Ingram Micro from the decision to acquire Comms-care last year was the ability to use the services skills possessed by that business to support other areas of the distributor’s operations.
The latest move by Comms-care to provide services to support business customers buying Microsoft Surface hardware is a good example of that theory in practice and is meant to give an edge in the level of support that customers can get from the distributor.
The Comms-care Surface services offering is based around three elements: design, installation and support.
The design element will see the channel player build a master image of the applications that a customer wants and then roll them out across the devices before they are shipped.
Installation services can be straight forward with an image and ship approach or Comms-care is offering the choice for the customer to have something more customisable, which will involve engineer time.
The final element is around support, with Comms-care giving users the option to return Surface’s directly to them for repair, rather than to the Microsoft centre. Not only should that speed things up but it also comes with some SLAs that will ensure the return times will be made clear to customers.
“Ingram Micro is a leading distributor of Microsoft’s Surface range in the UK. Its acquisition of Comms-care in May 2016 means we are able to offer a range of wraparound value-added services to corporates via the network of reseller partners,” said Rob Darby, sales director of Comms-care.
He added that the partnership with Microsoft would create something different for the resellers to take out to market: “an exciting new proposition for the business and corporate marketplace that will also create significant new opportunities for the channel”.
From a Microsoft perspective the channel is becoming an ever increasingly important route to market for the Surface products, particularly into enterprise customers, and the vend or gave the thumbs up to the move to add more of a services proposition for customers.
“Comms-Care has the infrastructure and skills to deliver enhanced services and support across our Surface range, ensuring our enterprise customers have the design, installation and support services that best fit their organisation’s needs,” said Ryan Asdourian, Surface & Windows lead, Microsoft UK.