Pure Storage turns to channel for flash advice

Flash storage array vendor Pure Storage has formed a Partner Advisory Council and added a number of programme enhancements

After signing up over 100 new partners in its first year of channel operations, flash storage array vendor Pure Storage has formed a Partner Advisory Council and added a number of programme enhancements

All-flash enterprise array vendor Pure Storage has formed a new international partner advisory board and unveiled a series of enhancements to its channel programme, adding new tiers, benefits, training and support options.

The firm, which first dipped its toe in EMEA back in March, says the updated programme has been designed to boost partner profitability, demand generation and so on.

At launch, Pure’s Partner Advisory Council includes mostly American service providers, with EMEA representation in the form of France-based AntemetA, and Softcat.

Pure said the invite-only coalition would help to shape the trajectory of the company’s channel and go-to-market strategies, advise on partner sales and technical initiatives, and future product roadmap decisions.

On the programme side, additions include new Gold and Silver tiers; a rewards initative offering perks such as deeper deal reg discounts based on higher value-add tiers and demo lab gear seed units for million dollar partners; a training scheme including mobile resources; and fully-funded on- and offline demand generation.

Pure Storage president David Hatfield said: “We will continue to invest in the execution of our channel-led sales efforts, as we strive to be best in class across all enterprise storage companies.

“We will work closely with our newly formed partner advisory council to deliver next generation solutions that address customer pains like never before, and develop innovative sales and technical support tools that will support a thriving partner ecosystem.”

“Pure Storage really differentiates itself from other all-flash storage array vendors with its sophisticated enterprise-class software,” said John Greenwood, director of solution sales at NCE Europe.

“FlashArray offers unrivalled resiliency that’s been proven in hundreds of deployments, while providing a range of data management features supporting third party applications such as VMware vSphere,” he added.

Quocirca’s Clive Longbottom concluded: “Flash storage is gaining acceptance as a mainstream medium now—and not just for performance gain. The channel needs to be prepared for this and should look to identify those storage vendors who can demonstrate a definite capability to support such workloads in a highly performant manner, at a cost-effective price point.”


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