Ingram takes on Sony staffer to grow AV business

Ingram Micro has appointed a Sony executive to head up its audio visual division and grow revenues from that side of the business

Ingram Micro has signaled an ambition to grow its audio visual revenue after bringing a former Sony staffer on board to head up its AV division.

Raj Pandya joins Ingram as head of Audio Visual leaving his position as general manager of B2B channels at Sony.

He has been brought in with the brief to grow the audio visual and digital signage revenue at the distributor and should start the role in a couple of weeks.

"Raj has been brought on board to spearhead our drive in the growing AV and Digital Signage markets and will lead the expansion of this business unit as we look to continue our investment into growth segments”, said Matt Sanderson, managing director at Ingram Micro.

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