Solutions and services specialist Kelway has been showing off its new vCloud-powered cloud services platform, ServiceWorks, which it hopes will cut through some of the fear and doubt surrounding the cloud to give customers a more insightful and impactful service.
The ServiceWorks package includes core services built around compute platform, email and backup solutions, with cloud desktop, video and collaboration options set to be dropped into the mix during the next 12 months.
The reseller talked up aspects of the package designed to deliver on its promises of transparency and straight-talking, including self service tools for end-users, automated provisioning features and in-depth quality-of-experience metrics.
It claimed the user-driven approach it has taken to service design means a number of pre-existing cloud customers have already taken the bait.
"We've tried to create a cloud computing story which is jargon free and focused on business outcomes," said Kelway managing director Dan Laws.
"A barrier has been created by confusing terminology which doesn't help oprganisations overcome prevailing business concerns such as security, cost-effectiveness and delivery of a reliable user experience," he continued.
VMware vice president of EMEA partners and general business, Andy Hunt, added: "VMware is enabling businesses of all sizes to accelerate the journey to cloud and help drive the proliferation of cloud services jointly with its partners. It was a logical step for us to work closely with Kelway in developing their suite."