Mobility and broadband provider O2 has this morning announced plans to deploy a free-to-access public Wi-Fi platform across the UK.
The firm said that the network would be open to all customers to access for free, regardless of which mobile or broadband provider they are with.
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It hopes to double the number of hotspots currently offered by market leaders BT Openzone and The Cloud by 2013.
Citing figures that claim just 20% of people who have access to free public Wi-Fi on O2's currentl mobile tariffs, new business development director Tim Sefton said: "We know Wi-Fi as a technology has great potential and can be a very fast service.
"However customers are discouraged by barriers which include complexity in activation, uncertainty of where Wi-Fi is free and the variable quality of the current experience," he added.