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In 2018, two industry experts forecast that the world’s collective data growth would be staggering. Research firm IDC predicted that data would rise from 33 zettabytes (ZB) in 2018 to 175ZB by 2025, with a compound annual growth rate (CAGR) of 61%. Similarly, networking supplier Cisco Systems anticipated that global IP traffic would rise to 4.8ZB a year by 2022 – more than three times the 2017 rate. This rise was to be driven by the increased use of internet of things (IoT) device traffic, video, and the sheer number of new users coming onboard. But although predictions are insightful to a point, the more worrying trend is that many enterprises are struggling with the pain of legacy data management, endless backup jobs and myriad hardware and software solutions for managing and protecting data. Exacerbating this is the pressure for enterprises to adopt cloud computing because of remote working and complex cyber security challenges such as ransomware attacks. According to Darian Bird, principal adviser for Ecosystm, the two main ...