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Dec 2018

The last mile to the individual customer: Sales and marketing software trends

Sponsored by TechTarget

From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.

Table Of Contents

  • Customer analytics applications add artificial intelligence to reduce market 'fricton'
  • SAP Customer Experience Live 2018: SAP steps us C/4 Hana efforts
  • SAP's Atzberger vaunts front to back office capability
  • Adobe's Vittal: AI 'bigger than the web', and in use at Swisscom
  • Adobe Magento Commerce Cloud brings e-commerce muscle
  • Smart speakers open new windows into behaviour for CRM

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