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Digital leaders in the UK 2019
Sponsored by TechTarget ComputerWeekly.com
This report from management and technology consulting firm BearingPoint assesses 72 leading UK companies’ digital maturity across six dimensions: digital marketing, digital product experience, e-commerce, e-CRM, mobile and social media. It is intended to give an assessment and provide a constructive analysis of UK companies’ digital maturity, hence the nature of the statistics provided.
Table Of Contents
- In general, most companies score relatively low with regard to fulfilling the criteria for digital maturity, and few companies receive a high score across all dimensions. This is natural given the digital lifecycle and maturity of UK firms, as well as the difficulty in spreading time and resources to encompass all aspects of improvement.
- UK companies achieve higher scores within the top 10 range than their international counterparts, exceeding the average scores of all European countries except Germany. This shows UK firms’ competence in investing in their digital presence.
- However, the UK’s overall calibre is let down by companies below the top 10 ranking, and this study shows a disproportionate drop in the dimension results due to the scores of certain industries and their approach to digitisation, which is noteworthy.