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Digital Experience Management: the next stage for customer experience efforts
Sponsored by TechTarget ComputerWeekly.com
The interactions that customers and employees have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up and intensified this trend. Digital Experience Management can be most usefully seen as another turn of the CRM (customer relationship management) screw, but in a context where digital channels are increasingly dominant. In this e-guide, discover the next stage for customer experience efforts.
Table Of Contents
- Digital experience management – web content management for the omnichannel age?
- Digital experience management: What it is and how it will change WCM
- Customer experience software can help companies weather the Covid-19 storm
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