Vodafone sees annual sales increase


Vodafone sees annual sales increase

Antony Savvas

Vodafone, the world’s largest mobile operator, saw annual sales increase from £29.3bn last year to £31.1bn.

The firm said voice and data usage growth offset competitive and regulatory pressures in Europe. The European Commission plans to slash mobile roaming charges by up to 70% from this August.

Vodafone recently decided to charge UK contract customers for surfing the mobile internet, instead of allowing them access as part of their bundled voice plans.

Arun Sarin, Vodafone CEO, said, “We have implemented core cost reduction measures, introduced targeted revenue stimulation initiatives in Europe, and launched a number of services focusing on our customers’ total communications needs.”

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