Yamaha Motor rolls out Cognos across UK


Yamaha Motor rolls out Cognos across UK

Cliff Saran

Yamaha Motor UK has installed business intelligence software from Cognos to help it assess business performance across its network of more than 400 motorcycle, marine and power products dealers.

The software, which was implemented by Cognos partner Simpson Associates, includes Cognos' Powerplay and Impromptu business intelligence tools. It will be used by Yamaha business managers to analyse sales data from across its various business divisions, the company said.

The software will provide weekly, monthly and quarterly reports on dealer and territory performance by transaction value, volume margin and product. It has also been linked to Yamaha Motor's sales order system to allow managers to analyse data such as sales and margin analysis by territory or division and sales by product or group.

Nick Batchelor, divisional manager of computer services at Yamaha Motor UK, said, "The main driver behind this technology investment was to give managers and directors across the company a more accurate picture of the day-to-day performance of the business."


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