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The study found that people in the North and Scotland would rather stay close to their roots than follow perceived higher earning potential in the south.
“These findings send a clear signal to employers – people now believe that culture and attitude in the workplace are as important as salary,” says Stephen Beynon, managing director of Telewest Business.
Almost three-quarters of the 1,000 employees surveyed cited commuting distance as a strong influence on their decisions.
“While email, mobile phones and the internet began this shift, new communications services have the ability to completely change working patterns,” says Beynon.