Google has held its first-ever
web cloud developers conference to encourage the creation of
apps around Google's web infrastructure delivery model.
The Google I/O event was designed to build up Google's web
infrastructure (cloud) channel, and ultimately increase web
advertising revenues, said analyst Ovum.
Madan Sheina, an analyst at Ovum, said, "Google likes to
separate its web development technologies from its advertising. But
the two are inextricably linked.
"Google's monetisation strategy is simple: invest in advancement
of the web by allowing users to do more on the internet. That makes
the web a much bigger market for Google to monetise services like
search."
Sheina said, "For this reason, we believe that Google sees a
pile of money in its web application development efforts
downstream, even though for the time being it is focused on getting
developers to build browser-based web applications to thicken up
its cloud."
The developers of course will also be looking to get a slice of
that revenue, and the event drew an impressive 3,000
developers.
At the event, Google presented a new version of the
Google Web
Toolkit, which supports Java, Ajax and mobile device app
development.
