Facebook users would consider switching banks to obtain
Web 2.0 banking services.
Research among 1,000
Facebook social networking users revealed that 25% of them
would switch banks if they were offered Web 2.0 banking
services.
The research, from Web 2.0 secure server provider WorkLight,
indicates a strong desire for Web 2.0 banking tools among
customers.
Polling Facebook users between the ages of 18 and 34, the survey
also showed that 48% of those asked would take advantage of secure
Web 2.0 gadgets for online banking.
The profile of the typical potential Web 2.0 banking customer
was revealed to be males between the ages of 25 and 34, said
WorkLight.
