CBI: Eight things you didn’t know about digital communications

Interesting facts from the CBI report, The shape of business – the next 10 years

  • A quarter of the world's 6.7 billion population use the internet
  • 113 billion internet searches were conducted in July 2009, up 41% on July 2008.
  • The average time spent online for work and leisure in the UK was 13 hours 59 minutes in 2008, compared to 6 hours 25 minutes in 2004.
  • The average online spending per UK internet user was £416 in 2003, rising to £1,475 by 2007.
  • In early 2009, 65% of UK households had a fixed broadband connection, an increase of 7% year-on-year.
  • The number of mobile phone subscriptions worldwide exceeded four billion in 2009, up from one billion in 2002.
  • Mobile phone access is available to 90% of the world's population.
  • The proportion of UK households with digital communications has risen from 0.9% in 1998 to 89.8% in 2009 - the highest penetration in the world.

Source: CBI "The shape of business - the next 10 years"

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