The wearables market is still a bit of a head scratcher for the channel with many wondering how they can make some money out of the technology.
Those looking to distribution to provide some guidance about where the technology could overlap with the B2B market are being given a growing number of indications that this is an area of growing importance.
Tech Data, which has already developed a wearables portfolio, has added one of the most well known names to its roster in the form of fitbit.
The distributor has been given the nod to take on the fitbit range in the UK and get the products into the corporate world and healthcare market.
There are obvious applications for the technology in the wellness market as well as the insurance world. Some insurance firms have been rewarding those customers that maintain their health and hit daily step targets.
From a channel perspective those working in the software development side are the most likely to benefit from the Tech Data and fitbit relationship.
“The reach of wearables is being extended and the opportunities could be massive”, said Paul Jacobs, business unit director for CE and Accessories at Tech Data.
“We will be working closely with fitbit in partnership with ISVs and API integration specialists in this area to target reseller partners with ideas or specific opportunities they want to develop - we’d love to hear from them," he added.
From a fitbit perspective the Tech Data signing is part of its efforts to get its products in front of more corporate customers.
“This agreement with Tech Data will enable us to address the massive potential we see for our products in the corporate wellness, healthcare and wider commercial sector. Tech Data has an excellent reputation for building and enabling new channels and the market knowledge and capabilities to help us develop our sales in new areas of the market," said Olivier Claude, senior sales director EMEA at fitbit.
Other wearable names in the Tech Data portfolio that the distributor has worked with include Jawbone and Microsoft's Band 2.