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NetApp has shuffled its UK senior management bringing on board someone to take up the managing director position that has bags of channel experience.
Elliot Howard has left the storage firm "to pursue other career opportunities" and is being replaced by Nick Thurlow as senior sales director and managing director for the UK and Ireland.
One of the tasks for Thurlow, who starts the job from next week, will be to strengthen the partner network and is expected to grow the vertical offerings the vendor can provide as well as driving the flash and cloud products that have been released over the last year.
This marks the start of a second spell at the firm for Thurlow, who had been at NetApp between 2000-2012 in a number of roles, including time as head of the vendor's EMEA channel business.
The last couple of years have seen him pick up invaluable experience in the distribution environment as vice president for the UK, Ireland & Benelux at Arrow ECS.
“With his vast industry experience, inside and outside the company, including leading a NetApp distribution partner, Nick Thurlow is the right person to drive further success in the UK and Ireland,” said Alexander Wallner, NetApp senior vice president & general manager for EMEA.
“This is an important market for our future growth, and we welcome Nick back to NetApp as a powerful advocate for our customers and partners," he added.
Thurlow said that it was an interesting time to be rejoining the firm with the data management market undergoing, "rapid transformation, both on the technology and business side".
He added that the firm was in a good position to take market share and appeal to customers looking for guidance in a hybrid cloud environment.
NetApp outlined a strategy to partners at its recent Insight event in Berlin that saw the firm move beyond storage to talk more about data management.
One of the main conclusions the firm has come to is that it's heritage managing data is now a major strength in the cloud world.
With the expectation that the future will be based around a hybrid cloud environment the NetApp data fabric vision is being pitched as the solution for those customers trying to pull data across numerous private and public environments together.