Nuvias given the chance to take Nokia through the channel

Zycko has been signed up by Nokia as the firm looks to grow its presence in the enterprise space through resellers

Distribution player Nuvias has addded a major feather to its cap after securing a relationship with Nokia to help the networking and telco player get to the enterprise and public sector via the channel.

Zycko, part of the Nuvias Group, has been signed by Nokia as part of a strategy to reach more customers through partners.

The deal means that the distributor will handle a number of Nokia products, including optical transport networks, fibre-based LAN connectivity infrastructure and software defined networking.

Nokia is looking to grow its footprint in the enterprise and midmarket and has its sights set on some verticals, including: public sector, transport and energy.

Dave Parker, vice president strategic partners at Nokia, said that discussions with Zycko hyad stretched back over a year and it wanted to work with a channel player that would help guide it into a two-tier model.

"We have had success in the carrier solutions space and from that we looked at the right route to take to adress the maximum addressable market," he said.

"We have coverage of about 250 accounts but the total available market is 4,000 accounts," he added.

Nils Hantelmann, vice president business developmentn at Nuvias, said that it was in a position to offer resellers the chance to work with a market heavyweight.

"This is an opportunity for the reseller to be involved with a well established vendor. We often work with US startups but in this case the business exists," he said.

"It is very hard with some of the other vendors in the market for a reseller to show any differentation but here there is a real chance," he added.

The Nokia signing also caps off a busy couple of weeks for Nuvias, which last week acquired Siphon to gain UC expertise to add to the portfolio which includes Zycko and Wick Hill.

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