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Unified comms specialist 3CX is hoping that its recent tie-up with BT will provide it with a chance to widen its channel base and get its wares in front of a larger number of resellers.
The firms announced a relationship last week that that enabled 3CX's software based PBX to be made available to resellers and their customers via BT's Wholesale and Ventures business.
BT has given its nod of approval to the 3CX product, which will be incorporated into its SIP trunking platform and the positive repercussions for the next generation UC player could be significant.
Not only does the BT relationship have plenty of decent brand consequences but it should open up access to large numbers of resellers.
"From a 3CX perspective it also gives BT resellers who concentrate on BT infrastructure the chance to add more to their portfolio," said Paul Clarke, regional sales manager UK & Ireland at 3CX.
"This is a two-pronged attack because BT has super fast broadband and with 3CX it gives partners the chance to provide a solution. In 2025 ISDN will be dead and this gives partners the chance to make the transition [away from that technology]," he added.
BT announced last May that it would switch off the legacy PSTN and ISDN networks by 2025 because it expected customers to have moved over to an IP network.
Clarke said that the tie-up with BT provided the channel with an answer to that deadline that they could take back to customers.
Oli Barker, head of hosted products at BT Wholesale and Ventures, said that it had a responsibility to provide its customers with a wide range of options.
"The SIP standard can often be interpreted in different ways, so interoperability testing with vendors such as 3CX is an essential part of our service to minimise interoperability issues between our customers and maintain the high quality service they expect," he said.