Zyxel Communications today announced the launch of a major global rebrand, with new recruit Peter Hannah heading up the UK Channel.
Zyxel, like other vendors is, is attempting to shift away from hardware manufacturing towards providing end to end solutions.
“Becoming a solution provider is an extremely exciting transition for Zyxel,” said Lee Marsden, president of Europe, Zyxel. “Gartner research predicts there will be nearly 21 billion connected devices in the hands of users by 2020, yet many of today’s opportunities remain trapped behind slow, insecure and even non-existent network access
“Our mission at Zyxel is to change that. We already hold most of the technology in our hands and we work closely with our customers, helping them achieve their goals – unlocking their potential.”
Former Netgear man Peter Hannah has been brought in to drive partner growth. The firm says that it will be revamping its partner programme to reflect the shift to business solutions.
Hannah headed up the router firm’s commercial business unit for three years, and prior to that held roles at both Avnet and BT.
“We wanted to bring in someone with experience and a successful track record to head up our channel team as we come to a pivotal point in our business evolution,” said Marsden. “Peter truly understands what it takes to migrate from a hardware supplier to a solution provider and we’re delighted to have him lead this exciting new chapter for Zyxel.
Hannah commented: “I’ve seen Zyxel grow into a leading brand in the networking space. With a new brand identify, a focus on customer-centric solutions and exciting plans for partners, the decision to join Zyxel was a no-brainer. It’s an exciting time and I’m delighted to have joined the team to help drive the company forward.”