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Security specialist Sophos has called together analysts and industry watchers to provide an update on its progress as it celebrates its first year as a listed company.
The firm is proud of its commitment to a 100% indirect model and revealed it had bolstered the number of partners it works with had risen to 20,000 and it was generating $20m a year through the VAR community and then had decent relationships with resellers that could offer national coverage.
The vendor also tracks how much business partners are generating, with a view that five transactions and above takes it beyond a break even point, and said that activity had been rising over the course of its financial year.
"Imagine how many end users we can touch if you take 20,000 partners on a day to day basis," said Mike Valentine, senior vice president of worldwide sales at Sophos, touching on the important role that distribution played in helping it manage resellers.
"If you are 100% channel and happen to be in an organisation that is designing , building and marketing products for the mid market it is a marriage made in heaven. That is where the growth is right there and that is a market place that buys through the channel," he added.
The praise for the channel was perhaps inevitable given the firm's business model and has helped it be in a position where it can tell the market that Q1 billings are expected to be above expectations with a growth of around 20-23% year-on-year.
Last month, the security player delivered its first year end numbers that saw it deliver a 7% improvement in revenues to deliver $478m with a net loss of $72m. Sophos’ launch on the LSE last year was the largest ever for a UK software company. The firm is one of a select few successful tech companies to be headquarter on British soil, with a valuation of £1.01bn at the time of public offering.