HP quick to get behind Windows 10

The arrival of Windows 10 should be a positive for the hardware channel and HP has moved quickly to establish its products as being synonymous with the forthcoming OS

This article can also be found in the Premium Editorial Download: MicroScope: MicroScope: June 2015

The announcement that Windows 10 will arrive at the end of July will not have been a great surprise to those hardware manufacturers getting a range of desktops, laptops and tablets lined up for launch.

It was thanks to a slip by AMD that the prospect of a summer release became public knowledge earlier than perhaps the software giant would have orginally intended.

The hope for the channel is that the arrival of the latest Microsoft operating system will be a shot in the arm for hardware sales with everything lined up to attract customers in the key back to school and fourth quarter periods.

Speaking to MicroScope recently about the opportunity that the OS launch presented to the channel Daley Robinson, group marketing director, Stone Group, said that for many users that had not moved to Windows 8 the latest release would be more attractive.

"Windows 10 will be a big shot in the arm for the channel. Windows 8 was a good step forwards for devices with touchscreen capability, but it is fair to say that in the segments in which channel customers work, specifically education and public sector, the desktop and notebook are widely used and, as a result, the vast majority of those customers are still using Windows 7 Professional," he said.

Looking to get those numerous users on desktops and notebooks to invest in a refresh is the job of the hardware players and Hewlett-Packard has followed the official announcement  about the 29 July launch date with details of plans for its own response from a product point of view and it should be the first of many with the other manufacturers also readying their own line-ups.

The vendor made it clear that all of the products it has launched in 2015 have been designed to work with Windows 10 and those customers that purchase a product before the 29 July launch date will be given help to make the transition over to the updated OS.

“Working closely with Microsoft we designed all our 2015 products to be ready for Windows 10,” said Mike Nash, vice president, portfolio strategy and customer experience, Personal Systems, HP. “As a result, customers who purchased or plan to buy a 2015 Windows PC from HP should have a smooth transition to Windows 10.”

There should also be some new products coming out with the crucial fourth quarter a time when the vendors generally bring out fresh ranges to tempt users to make investments.

“HP’s collaboration and feedback during the Windows 10 planning process has been extremely valuable,” said Peter Han, VP Worldwide OEM Marketing, Microsoft. “We look forward to HP launching their new devices that will light up Windows 10 capabilities and provide new experiences to our joint customers around the world.”

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