If there is a theme to this time of year then for many in the channel it is education and the opportunities that exist in that market for technology and services are showcased at the BETT show in London.
BETT in many ways is a reminder of how big trade shows could be as it dominates most of the Excel centre in East London and has held its own thanks largely as a result of the increasing role that ICT plays in the classroom.
One of those channel names that has a presence at BETT this year in the form of a 255m2 stand, is Stone Group, which has a strong reputation in both education and local government and it will be on the hunt for more resellers.
Stone has chosen this year as one that will see it double its reseller base, with the aim of getting more education and public sector specialists on board, offering configurable hardware and services.
“2015 will see Stone put a larger emphasis on growing our channel relationships. We have long established relationships in place with a number of the biggest Managed Service Providers in the UK who have compelling reasons for working with us on major bids," said Stone Group's business development director Steve Norman.
Norman listed the reasons that partners might want to work with the education specialist, including personal account management, a large configuration facility that can provide customised hardware and a proven track record selling through public sector and education frameworks.
"Many other channel firms will be either exhibiting or visiting the show, so if they come to our stand it will be an ideal opportunity to explore synergies," he added.
The technology demands from the education market have evolved beyond interactive white boards and projectors and now pupils are largely in the driving seat wanting to use kit that they are exposed to at home.
One of the expectations for this year's show is that among all of the hardware on display there will be more robots that are in kit form to help children build and design their own droids.
The government is putting more emphasis on getting the next generation armed with the right coding skills to be able to keep the UK competitive and BETT should showcase some of the latest approaches to using ICT in the classroom to support not only the cirriculum but reacting to the changing demands of students.