McAfee gives its partner programme a new lick of paint

In an attempt to simplify its partner offerings, McAfee has started a rebranding project

McAfee is giving its partner programme a makeover, in an attempt to streamline some of the complexities surrounding its portfolio.

Come January, the Security Alliance Partner Program will be no more, and in its place will be the Intel Security Partner Program. As part of the rebrand, the security vendor will be reducing its number of solution competencies from five to three - Endpoint Security, Network Security and Security Management.

With simplification in mind, McAfee will also rename the tiers of its programme from Associate, Premier, and Elite to the universally accepted Silver, Gold and Platinum.

The Santa Clara-based company will also eliminate the need for partners to complete baseline certifications, lowering the barrier to entry.

“Together with our partners we have a massive opportunity to lead the security market transformation,” said Gavin Struthers, senior vice president of Worldwide Channel Operations at McAfee, part of Intel Security. “In order to do so, we must ‘think big’ about how we partner together to protect our mutual customers as they embrace a new computing era and deal with today’s more sophisticated threat landscape.”

Read more on Channel Partner Programmes

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