IDC: EMEA cloud spend surges skywards

Spending on cloud hardware continues to increase according to the latest market analysis from analyst house IDC

Spending on cloud technologies across EMEA is expected to exceed $4bn by the end of 2014, signaling a new high in market penetration as more customers embrace hosted environments .

The claim comes from an IDC survey which explores infrastructure hardware elements in different types of cloud environments such as on-premise, private and public.

Giorgio Nebuloni, research manager, IDC EMEA Enterprise Server Group, said the research revealed that cloud technologies were revolutionizing the way technology is adopted in commercial and consumer environments.

In 2013, 42% of cloud hardware spending was by public cloud environments, 38% by on-premises private clouds, and 20% by hosted dedicated private clouds. IDC is forecasting that in the coming years hosted private and public clouds will be the fastest growth areas.

Cloud penetration varies markedly by country, and is more advanced in Western Europe than in emerging EMEA markets.

In Northern Europe, hosted private and public cloud deployments have been accelerated over the past two years, driven by large multinational providers especially in business to consumer environments.

The IDC report, EMEA IT Infrastructure Hardware for Public and Private Cloud 2011–2018 Forecast, says that year-on-year cloud spend is slated at 19 percent with 15 percent of EMEA infrastructure spend attributed to cloud technologies.

This cloud infrastructure spend was only 8% in 2011 and predicted to grow to more than 22% by 2018.

Nebuloni added: “"The rise of cloud has triggered a revolution in the hardware market. While white-box and a few large OEMs fight to absorb the surge in demand for public cloud, most incumbent hardware players invest heavily in offerings enabling on-premises and hosted private cloud environments, such as integrated systems, high-end networks, and high-performance storage."

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