Trend Micro rolls partner programmes into global standard

Trend Micro has made global changes to its partner programmes to standardise the way it interacts with partners

Trend Micro has launched a global partner programme to over 50,000 worldwide partners using best-practice from its North American partner initiatives and aims to take advantage of growing security needs.

Elements of the programme include bundling Trend Micro technologies with products and services from partners such as AWS, HP, IBM, Microsoft and VMware, designed to enable partners to boost sales and profit.

As part of the global roll out an existing education program has been changed to reflect the latest industry standards and provide two levels of training and certification. A partner education portal has also been introduced to help partners get up to speed with skills and knowledge.

The vendor has also revamped its partner portal to deliver refreshed sales and marketing tools and also has further plans to improve deal registration, content syndication and social media network access, as well as provide quicker access to support via a new partner portal.

The programme incorporates tiered, standardised reseller levels and a referral partner program to target cloud providers. It also features deal protection compensation for gold and platinum levels.

Trend Micro is equipping dedicated channel account teams with standardised processes and performance measurement guidelines for all global partners.

Partha Panda, vice president of global channels and strategic alliances, Trend Micro said: “After a comprehensive evaluation of our programs, we’ve applied best practices from around the globe to establish a common structure for a single, more cohesive program that can help our partners drive sales like never before... it will enable us to replicate successful initiatives across all regions to help partners grow their business and increase profitability.”

The programme roll out is expected to be completed by Q1 2015.

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