Microsoft has taken action against four resellers that have been caught selling illegal software and is looking to tap into a strong customer willingness to report dodgy dealers.
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The vendor has noticed a 600% rise in the number of people reporting purchases of illegal software and is encouraging more of the same with the launch of a consumer action day.
The software giant has actively pursued channel players at all levels that sell illegal copies of its software in a bid to reduce the income in the UK lost to piracy and the latest offenders were discovered infringing copyright in the last six months.
The four resellers finding themselves named and shamed are: Clarion Computers from Swansea, Surf-IT Computers Ltd in Farnborough, Little Laptop Shop based-in Huddersfield and the Custom PC Shop in Telford.
Michala Wardell, anti-piracy manager at Microsoft UK, said that the risks of buying an illegal product were potentially serious.
"Malware and other dangerous codes are often present, operating in the background unknown to the users but increasing risk significantly. And when added with malicious intent, consumers face an even greater threat," she said.