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The popularity of the cloud is attracting plenty of fresh entrants to the market but leaving customers struggling to find clarity in the din of pitches being sounded out by suppliers.
In its role as champion of standards the Cloud Industry Forum (CIF) has warned that there needs to be more focus on best practice as the market gets increasingly crowded.
"As the market is arguable still nascent, the number of new entrants moving into the market is driving a level of divergence as each aims to get its value proposition communicated," said Andy Burton, chair of the CIF.
"This noise is one of the key issues the CIF is committed to providing guidance on by providing clarity on best practice for cloud service delivery," he added.
The industry group has drawn up a list of considerations that customers need to be mindful of before buying cloud services including checking the compatibility issues with legacy systems and the infrastructure itself.
"The real world impact of legacy applications, regulation, levels of customisation/integration of applications do call into check how IT services can be deployed," added Burton.