The town, which wakes this morning celebrating the return of its football team to the Premiership, can also look forward to hearing a lot more about the need to have the correct licenses for the software they use in thew workplace.
The two-pronged programme will educate customers and make it clear why they need to be on the right side of the law but at the same time the rewards for whisteblowing on those using applications illegally have increased to a potential £20,000. Julian Swan, director, compliance marketing EMEA, BSA, said that software was a valuable asset and it was vital Reading companies understood the value of what they were using.
"The abuse of intellectual property rights is a serious offence, and enforcement action will be taken against any company found using unlicensed software. It can result in a damaged reputation and significant costs, not to mention operational downtime as unlicensed software is often less resistant to viruses and other malware," he said.
The BSA has carried out similar educational activities in other towns and cities across the UK in its ongoing drive to recoup some of the millions that the software industry loses out on because customers are not paying for the software they use.
The Thames Valley Chamber of Commerce, which covers Reading, backed the campaign with Paul Briggs, chief executive, pointing out that local firms should be correctly licensed: "We urge the local business community to check software agreements on company owned devices and networks."