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Avnet has hired former Computacenter and Bell Microproducts man Henry Godwin to help grow its operations in the Middle East and Africa.
Godwin will be reporting into another former Bell old boy Graeme Watt and is charged with driving growth in what the distributior views as key emerging markets.
The decision to appoint Godwin was partly for his track record in setting up new supplier franchises and the ability to work with resellers.
At Computacenter Godwin was head of category, responsible for product categories spanning the data centre, networking and software and before he joined the system infrastructure specialist he had been vendor divisional leader at Bell Microproducts,responsible for its HP business in the UK, and Symantec in EMEA.
"The Middle East and Africa region remains an emerging market with high growth potential for the IT channel," said Watt, president of Avnet Technoilogy Solutions.
"[Godwin] will help accelerate the growth of Avnet's channel in the region by implementing localized programs and developing complete multi-vendor data centre solutions for our partners that include servers, storage, software, and value-added services," he added.