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Storage is gradually moving to the cloud in ASEAN. According to Computer Weekly/TechTarget’s annual IT Priorities research, 40% of ASEAN-based IT decision makers are planning a cloud storage initiative in 2017 and 40% are planning a cloud backup initiative. To answer this growing demand for cloud storage, many new cloud players are setting up datacenters in the region. Southeast Asia’s cloud market is already teeming with all the big players – AWS, Microsoft, IBM, HP, Oracle – and a host of other providers of datacenter services and managed IT services, so how will newcomers, including Alibaba Cloud and Google, affect the cloud storage market? And what does this mean for the on-premise storage market? We speak to storage experts, analysts and suppliers to bring you an exclusive analysis of the fast-evolving storage market in the Southeast Asian region.