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The growth in demand for cloud-based video conferencing has led Westcon to launch its own service in that space to giove resellers a chance to tap into a growth area.
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The distributor already handles vendors providing plenty of component parts of the service and has experience in unified comms, security and cloud.
The channel player's Video as a Service (VaaS) offering will be sold under the GoldSeal brand and be powered by Videxio, with the distributor providing a provisioning, enablement and support service, including licence renewal management.
Resellers will be able to sell the service on a white-label basis and will not require any up-front investment to get onboard.
“Demand for cloud video-conferencing is growing rapidly as organisations seek more efficient, collaborative ways of working," said Wayne Mason, EMEA UCC general manager at Westcon.
"Because GoldSeal integrates with existing UC and video systems, such as Polycom, Avaya, Cisco, and Skype for Business, partners can swiftly and efficiently add-value through the agility and mobility capabilities of a cloud service. Customers can empower more effective collaboration throughout their organisations as a result," he added.
Henning Herdal, president EMEA & APAC at Videxio, said that it had developed a cloud-based proposition that removed the risk for the resellers that wanted to get involved.
"We have been selling our service through reseller and channel partners since 2011 and we offer a wealth of experience and a global service for partners. Our partners can focus on taking care of their customers and we'll take care of the rest," he added.
The analyst house highlighted the move from traditional business intelligence tools to advanced analytics techniques and the increase in data.