The relationship between Citrix and Microsoft is bearing channel fruit for both vendors finding it is bringing some fresh resellers into the respective partner programmes.
The two vendors have struck up a partnership to encourage greater integration of the Citrix Cloud technology in the Azure universe.
The two firms have worked together for a quarter of a century but in more recent times the focus on building a hybrid cloud offering has been the focus of the relationship.
As a result Citrix partners are being introduced to a Microsoft world of Azure and vice versa with the software giant's channel getting the option to know the VDI player.
Justin Sutton-Parker, partner director at Northern Europe at Citrix, said that although there was some overlap between the two firms in their partner rosters there were still plenty of new names it was being introduced to.
"Lots of Microsoft partners are waking up to this and saying that this will help them," he added "We are starting to see more Microsoft partners engage with us."
Citrix has developed play books and put in place support to make life easier for Microsoft partners looking to add Citrix to their offerings. The vendor also recently hired a former Microsoft staffer to run its operations in this area.
"There are a healthy number of Azure partners that have not yet come to look at Citrix and these are new partner brands," added Sutton-Parker.
Some of those partners are well established Microsoft houses but the Citrix executive has also noticed a number of cloud-ready players coming through. The addition of some of the players is feeding some changes into the vendor's managed services proposition.
He added that the relationship with Microsoft demonstrated that vendors were working even more closely together to ensure that there was a strong hybrid cloud suite that the channel could take out to market.