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SonicWall looks for closer ties with European distributors

SonicWall continues to build on its channel expanding activities of the last few months bringing a fresh European partner chief on board

Once of the themes at SonicWall since it spun out of Dell last year and became an independent company has been its commitment to the channel.

A couple of months ago the vendor provided an update on the reaction from partners to its progress, reporting that it had registered in excess of 10,000 partners in more than 90 countries. Those numbers exceeded its own expectations according to the firm’s CEO and showed that resellers were backing its plans.

To build on that momentum the security specialist has announced that it has appointed Michael Berg to run its partner operations across Europe.

Berg has a CV in the industry that spans a couple of decades and he comes on board with a remit to not only extend the channel footprint in Europe but to deepen relationships with distributors.

"SonicWall already has garnered unprecedented traction with channel partners globally and in Europe since spinning off as an independent cybersecurity company in November," said Steve Pataky, vice president of worldwide sales and channel at SonicWall.

"[Berg] brings personal experience working with distributors and can strengthen our close ties with the distributor community," he added.

During his career Berg spent some time at Tech Data, working in roles in Germany and Switzerland, and he will be working from the later location in his latest European role.

He said that it was a good time to be joining the company, which was enjoying a surge of channel support.

"The rush of partners to join the the SonicWall SecureFirst partner programme demonstrates that the company enjoys partnerships with the channel that are unmatched in the industry," he said.

In the wake of the recent high profile WannaCry ransomware attack the vendor has also stepped up the support it gives partners, sharing some of the insights it gains through its own labs and research, to make sure they are armed with the best information to help guide customers.

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