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Dell EMC details channel programme tiering

With just a couple of months to go before the vendor's unified channel programme kicks off the firm has provided details of how the tiering levels will work

One of the dates circled in the diaries of all Dell EMC resellers and distributors is the launch of the unified partner programme from the 1 February next year.

Details of the programme have been emerging ever since the vendor held its global partner summit in October and it has released some more information around the levels of tiering.

Back in October the firm made it clear that it would have three main levels: titanium, platinum and gold, with an exclusive titanium black status also available.

The vendor has now shared just how partners can qualify for those different levels and what will be needed with John Byrne, president, Dell EMC Global Channels, outlining what is happening in a blog post.

The levels of the tiering will be determined by legacy programme rules and there will be revenue and training requirements for those that want to join the scheme.

Under the changes those that were Dell PartnerDirect Premier+/EMC BPP Platinum partners will be eligible for the titanium level; Dell PartnerDirect Premier/EMC BPP Gold will be platinum; and Dell PartnerDirect Preferred/EMC BPP Silver will be gold.

For those that were 'registered' on the old Dell programme or 'authorised' under the EMC scheme they will now be classed as authorised.

"Partners who are members of both legacy programs and meet the requirements of each will be awarded the higher status of the two. For example, if a partner is Preferred in Dell PartnerDirect and Gold in the EMC Business Partner Program, that partner’s new Dell EMC Partner Program Tier will be Platinum. It’s just the right thing to do. It’s 'Partner First'," stated Byrne.

He added that the guiding principles of the unified programme had been to be simple, predictable and profitable and it would continue to be open to suggestions from the channel over further improvements.

"The Voice of the Partner has been absolutely critical, and we will continue to have “big ears” and listen closely and constantly to what they need and want from our program," wrote Byrne.

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