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Toshiba has been consistently trying to support its PC efforts since it stepped up a push on the corporate market in the summer and is now rolling out a recycling scheme across Europe.
The asset recovery programme will give resellers another chance to talk to customers about what exactly is sitting on their desks and covers a wide range of devices including not only PCs but also tablets and servers.
As well as encouraging customers to think about their end of life hardware plans there is also an opportunity for the channel to add some support for SME customers concerned about getting rid of devices that could contain sensitive data.
The vendor recently undertook a survey that put data security at the top of the list of concerns for medium and larger enterprises and is positioning the asset recovery programme as part of the solution to that problem.
“The launch of our Toshiba asset recovery programme enhances our customer proposition, providing businesses with a simple, reliable and secure way of removing their IT equipment, and at a time when data security is a major concern for many companies,” said Maki Yamashita, senior vice president, PC & Solutions EMEA, Toshiba Europe.
“Our service promises customers total peace of mind by ensuring that all data is destroyed via a 3-pass data wipe, before the solution is recycled or resold in a compliant and environmentally friendly manner. The initiative signals another step in our strategy to get closer to our end-users, and meet their evolving IT estate management requirements," he added.
Toshiba is offering customers money back incentives to tempt them to work with the vendor and gives three service options to make it as attractive as possible.
The timing of the move by Toshiba to focus on recycling hardware is interesting with green having reemerged as an issue that the channel can discuss, after several years when it was firmly off the agenda.
Despite the eventual exit from the EU coming at some point the recycling of electronic waste (WEEE) is still in force and something that customers have to consider before discarding old kit.