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Printer and audio visual specialist Beta Distribution is on course to hit £200m revenue as it looks to increase the volume of business that comes from other technologies.
The revenue incease, which would represent a 20% year-on-year increase, is achievable given that the firm hit £166.3m in the last financial year, ended 31 March 2015, in figures which were recently filed at Companies House.
Part of the strategy to expand the horizons have seen the distributor develop a storage portfolio and add to that by signing up hardware encryption specialist iStorage and Western Digital brand G-Technology this month.
Mark Billington, G-Technology’s UK channel director, said that Beta had a solid reputation in the creative industries and as a result working with the distributor appealed.
The channel player expects to add to its roster in the coming months as it looks to expand beyond its core operations and look to get the storage business to account for about half of its revenues by the end of its latest financial year.
"Our core business continues to be strong, but this year we are starting to see the results of some of the investments we have made in our technology business," said Steve Soper, managing director of Beta.
"We have focused on securing distribution agreements with brands who bring ‘disruptive technology’ to the market - vendors who may not have the presence of some of the tier one brands, but who offer products and solutions of the same quality and functionality as the tier ones," he added.
The distributor has been developing an internal structure that can give more support to MSPs and resellers and Soper said that was feeding into the growth.
Beta also has a footprint in Europe, with a distribution centre in Holland, and there are plans to open more offices to bring in more revenue.