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Channel roundup: Who's gone where

As we head towards autumn at breakneck speed, MicroScope brings you the latest executive movement from across the channel


Nexsan announced the appointment of Tony Craythorne to the role of senior vice president of worldwide sales. Reporting directly to CEO, Robert Fernander, Craythorne will be responsible for driving sales growth, market expansion, and channel partnerships for the company.

Craythorne was most recently SVP of worldwide sales at NexGen Storage, and led the company through a spinout from SanDisk through to its recent acquisition by Pivot3. Prior to that, he held senior management positions at a number of storage vendors including Brocade, Hitachi Data Systems, Bell Micro and Connected Data.

“Tony has a rock-solid track record in building world-class global sales organisations as well as domain expertise in the infrastructure industry,” said Bob Fernander, CEO, Nexsan. “We’ve had several major product announcements this year, including enhancements to our proven E-Series and most notably the launch of UNITY, the only unified storage platform with n-way sync and file sync and share. Now with Tony leading our sales organisation we can expect rapid customer adoption and revenue growth.”

Silver Peak

Broadband and hybrid WAN provider Silver Peak announced four executive appointments - Shayne Stubbs as vice president of global service provider sales; Nav Chander, senior director, service provider marketing; Bob Rodio, vice president and chief technologist, service provider and Maurice Abécassis as director of EMEA service provider sales.

The new service provider leadership team will focus on accelerating market penetration and identify new revenue streams.


Moving away from executives for a moment, Softcat announced that it has taken on 78 new members of staff. The new recruits are joining the reseller’s graduate scheme, and will eventually move into various sales, technical and administrative roles across the business.

The reseller has seen its headcount jump from 400 to 1000 in the last five years and has shown a strong commitment to nurturing talent with its apprentice and graduate schemes.

“It’s exciting to be welcoming a record number of people into the company today,” said Softcat’s CEO Martin Hellawell. “Attracting and recruiting bright, enthusiastic and passionate people is a cornerstone of Softcat’s success and something we put a lot of effort into getting right. The IT industry is an exciting and dynamic place to work and I’m delighted that today’s recruits have chosen to start their careers with Softcat.”

K3 Business Technology

K3 Business Technology announced that Adalsteinn Valdimarsson will become its new chief executive from 1 October, amid an widespread executive reshuffle.

Current CEO David Bolton will assume the role of executive chairman and interim chairman Lars-Olaf Norell will resume the position of non-executive director.

K3 said that further changes to the management team should be expected in order to support the company’s long-term growth plans.

“On behalf of the Board, I am delighted to welcome Adalsteinn as the Company's new Chief Executive Officer,” Bolton said. “Adalsteinn's experience in the software sector, especially in driving IP strategies, is significant, and he takes up his new role at a particularly exciting time for the Group, with prospects looking very encouraging - as we reported at the time of our full year results in mid-September.”

“On behalf of my colleagues, I would also like to thank Lars-Olof Norell for his stewardship of K3 as Interim Chairman," he added.

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