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Channel roundup: Who's gone where?

Once again, we tune into the channel, take a look at who's gone, who's arrived and who's moved

As another week draws to a close, and the channel prepares to rest its weary head for the weekend, MicroScope gives you your roundup of who’s gone where.


At the top of the agenda is Logicalis. The managed services provider has appointed Ben Gale as its UK managing director, effective from the start of this week.

Reporting to Arnaud Spirlet, head of Logicalis Europe, Gale brings two decades of experience to role. He was previously CEO of Tensator Group and before that VP of The Logic Group. He also held high-level positions at NCR Corporation, Reed Business Group and Xerox.

“We are delighted to have Ben leading our UK business,” said Mark Rogers. “He brings the industry knowledge and leadership skills required to navigate a changing UK market, where software, analytics and cloud are becoming ever more important to customers, and where Logicalis UK needs to have a strong market position.” 


Telecoms giant Avaya has appointed Nidal Abou-Ltaif as president for EMEA, and APAC. 

Abou-Ltaif joined Avaya in 2003 as the regional sales leader for the Middle East. The company said that Nidal has been instrumental in expanding the company’s presence in the rapidly expanding MEA region.

In early 2014, Nidal was selected to lead Avaya’s Global Growth Markets sales theatre, including MEA, Turkey, Russia & CIS, India and SAARC, and Greater China.

Pierre-Paul Allard, senior vice President, Worldwide Sales and president, Global Field Operations, commented: “Nidal has a significant history of success, a recognised people focus, a fierce passion for winning, and a track-record in helping governments and businesses use technology to make a real difference in people’s lives.

Nidal Abou-Ltaif, added: “Having a customer-focused organization requires building solutions and services that deliver the outcomes desired by our customers. This means having a team that understands our customers’ challenges today and in the future, and one which has the expertise and imagination to build solutions that produce measurable and meaningful results.”


Tech Data’s specialist enterprise infrastructure business TDAzlan has appointed Mark Ceraolo as its Enterprise Server and Storage business development manager.

For past eight years, Ceraolo has been the IBM business manager within Azlan and ISI Distribution (formerly part of SDG).

“Mark has extensive experience in working with partners in the enterprise and the mid-markets and with a dedicated team and the extensive resources that we’re able to call on, I am confident that he can help us to grow our business and establish Azlan as the distribution partner of choice for partners on enterprise server and storage solutions,” said Azlan’s director of Enterprise, Rob Tomlin.

Commenting on his new role, Ceraolo said: “We have already seen strong growth in both our Lenovo and Dell business and with the additional resources and investment now being made, and the extensive reach we have in the reseller channel, I’m very confident that we can build on that foundation and open up many new and exciting opportunities for our partners.”


Synaxo, has appointed David Hodges as its first dedicated membership manager.

Hodges will provide support to existing members and recruit additional reseller and dealer members. He will be managing the two regional account managers as well as the internal customer service staff.

“Synaxon is on the cusp of a new phase of its growth and development, so it’s a great time to be joining,” said Hodges. “It was very easy for me to see the tremendous potential here and that’s something I very much want to be a part of. I’m expecting to be extremely busy over the coming months.”


Avnet has promoted Sirma Ozkan to VP of Marketing for the Technology Solutions group EMEA.

Ozkan joined Avnet in Turkey in 2013 as marketing manager and has since been promoted to the role of marketing director for Technology Solutions in Turkey. Now she will leave sunny Istanbul and head for the decidedly less sunny Bracknell to take up her new position.

“Sirma has made a very significant contribution to the company’s success and progress in Turkey and now has the opportunity to make the same impact at the EMEA level. We look forward to having her on board,” said Graeme Watt, president TS EMEA,

Ozkan commented: “Marketing is one of the key success factors contributing to business results. My focus, among other things, will be to look at the regional marketing strategy and identify key areas where we can collaborate further with Avnet sales teams, partners and suppliers.”

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