Trend Micro continues to follow a policy of investing in people to support its growth ambitions bringing on board a couple of security industry veterans to taqke up senior positions in the UK organisation.
Earlier this year Trend expanded its regional account manager network and doubled its technical sales team as part of efforts to widen its reach in the market and has now added to that with an enterprise sales director and a new technical director.
Ross Dyer, who comes from HP, where he was EMEA head of strategy group that provided guidance for the CTO, steps into the technical director role at Trend. His CV also includes time at Websense and as a senior member of the start-up BeyondTrust, which was a role that included working with distribution and resellers.
Trend has also brought on board former Insight staffer Matt Poulton, as enterprise sales director, with a brief to work with some the vendor's major account management sales team.
Simon Young, Trend Micro UK & Ireland managing director, said that it was expanding its team significantly and looked forward to getting its latest recruits working with channel partners.
"I’m sure they’ll help us accelerate our channel growth and bring our...Complete User Protection solutions to an even wider audience," he said.
In the summer Trend's sales director, who joined back in March, Ross Baker said that the target was to grow sales in the mid-market and some of the investment in sales teams and technical support had been done specifically to support that ambition.
"We will create the demand and generate that pipeline. You will truly be successful in the mid market when you have the channel with you," he said back in July.